When you want to celebrate something, especially our country’s independence you have to go LARGE! Shawn served in the Marine Corps and Johnathan served in the California Highway Patrol. Together, they understand firsthand the commitment, sacrifice, and sense of duty required to protect our communities and our nation. This promotion is our way to celebrate our freedom, by offering a promotion in an industry that is known for not having any promotions. These coin flips offer a 50% chance of saving tens of thousands of REAL dollars for our lucky clients.

12 BUYERS

The process works as any normal interview. We discuss goals, time frame, and criteria for the property. We negotiate the compensation and sign a brokerage agreement stipulating all of the details of our relationship. We will then ask if our new client wishes to “flip the coin”. Upon choosing to flip, we will throw our 1895 Morgan into the air and our client will call “heads” or “tails” before the coin hits the floor.

If they win the flip, at closing, our compensation will be adjusted to 50% of agreed to compensation (percentage of closing price or flat fee).

THE FREEDOM FLIP

Meet the Primacy Morgan

This 1895 Morgan Silver Dollar has been around for more than 130 years. Now it decides whether Primacy Realty cuts its compensation in half for 24 clients. Win the flip and our compensation is reduced by 50% at the closing.

What would you do with your thousands of savings?

Primacy Realty, Inc. will be matching the first one thousand dollars in donations made through our webpage each month from July to December 2026.

Every contest has small print (rules), see below:

FREEDOM FLIP RULES

1. There are 24 flips to be conducted, (12 Buyers and 12 Sellers) starting on July 1st, 2026.

2. Participants will be first come-first served basis.

3. The closing price of the subject property must exceed one million dollars.

4. The subject property must be located in Lee or Collier Counties of Florida.

5. Each client may designate one person (anyone) to make the call of “heads or tails” while the coin is in the air.

6. All coin flips will be video taped and posted.

7. With many clients being out of the area, clients are not required to be present for the coin flip but must agree to “call” the flip and accept the video taped outcome.

8. Buyers must close on their purchases no later than September 30th, 2027.

9. Sellers must have their listings active on the MLS by October 1st, 2026.

10. All clients will be represented as a single agent or fiduciary.

11. Only compensation earned by Primacy Realty is influenced by the coin flip. Any additional brokerage listed on the contract earning compensation is not affected.