Capt. Mark Shawn O’Brien
ABR GRI CIPS SRES RSPS
Broker/Owner

Discreet Representation for Significant Real Estate Decisions

Private-Client Approach to Real Estate

In the real estate market of Lee and Collier Counties, outcomes matter more than activity. Privacy matters more than publicity. And experience matters most when conditions are uncertain.

Primacy Realty provides selective, fiduciary-level representation for buyers and sellers of properties throughout Southwest Florida.

Experience That Spans Every Market Cycle

Mark Shawn O’Brien, Broker and Owner of Primacy Realty, has served the Southwest Florida market for more than two decades. His experience spans multiple market cycles — including hurricanes, rapid appreciation, the 2008 financial crisis, extended recoveries, and today’s evolving correction. This depth of experience allows clients to make informed decisions based on strategy, not speculation. Real estate is rarely about timing the market perfectly. It is about positioning, negotiation, and risk management.

A Deliberately Different Business Model

Primacy Realty is structured intentionally — and differently — from most brokerages.

  • Direct Broker Representation
    Every client works directly with the broker and owner. There are no sales agents, no hand-offs, and no dilution of responsibility.

  • Selective Client Engagement
    We represent a limited number of clients at any given time. This ensures focus, discretion, and the absence of internal conflicts. Clients are never placed in competition with one another.

  • Fiduciary-First Philosophy
    When acting in a fiduciary capacity, loyalty, confidentiality, and client interests come first — without exception.

Strategic Compensation, Fully Disclosed

In real estate, compensation is not assumed.

All compensation is:

  • Negotiated

  • Fully disclosed

  • Documented in writing

Structure and scope are aligned with the complexity of the transaction and the level of responsibility involved. There are no standardized fees, no hidden incentives, and no surprises.

Sophisticated clients expect transparency — and that expectation is met at every stage.

Navigating Complex and Changing Markets

Today’s market presents unique challenges for both buyers and sellers, particularly at higher price points.

Many real estate professionals have never worked through a prolonged correction, Shawn has. He was already a broker with his own brokerage during the crash of 2008.

From complex negotiations to distressed property scenarios, lender communications, and protecting client leverage under pressure, our experience was forged when conditions were difficult — not when transactions were easy.

Our role is to help clients:

  • Protect equity

  • Reduce exposure

  • Navigate complexity

  • And position themselves for long-term advantage

Modern Strategy, Traditional Values

While we leverage modern technology, market data, and advanced analytics, our foundation remains traditional.

We believe in:

  • Clear commitments

  • Direct communication

  • Personal accountability

  • Discretion and trust

In a market increasingly dominated by automation and volume, we offer something rare: measured judgment and personal responsibility.

Within all price segments, Primacy Realty maintains a disciplined pricing philosophy. We do not employ aspirational pricing, as it often detracts from perceived value and fails to deliver results aligned with our clients’ expectations. Our pricing strategy is deliberate, informed, and designed to preserve both value and reputation.